If you have a few full time clients and need more, you need to market your business on an ongoing basis. When you do this, your sales funnel stays full, and you line up prospects so you consistently have new clients.
Once you have this funnel, getting clients become just a numbers game, and works in your favour. You don’t have to accept any old proposal with boring work just because you need the money. You are in control. You decide who you are going to work with. You can decide your rates. You can position yourself as a consultant that solves your clients’ problems, and not just someone looking for work. Really Just by keeping a full funnel Yes, but there are two drawbacks. It takes time to get it to work like that, and you have to be at it constantly.
You need to realise that marketing your business online is an ongoing process, and not something you can do sporadically. You can kickstart this process by nurturing the relationships you already have. Go through all those business cards that you got at various networking events. Get in touch with them, ask if they need your services, ask if they would mind going onto your mailing list so you can keep in touch, and ask them for referrals. You can use Social Media as well to keep in touch.
Just get dialogues going with no sales pitch. Then start asking about their business and offer a solution. Eventually you can ask for an appointment when the dialogue goes that way. Start with what you had success with before. Work with your warm market first. This can produce quick results. Once you got results, you can start marketing to a cold market. This is how to get started Plant your “seeds” You need more than one marketing method that works so that you can get prospects in complete guide from more than one place.